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ugh, did I just say “viral video”. that’s a term I tried to discard awhile back, and was happy to do so as a plethora of not-so-compelling clips started to invade YouTube and other video sites. then I got wind of these two artful video/digital marketing case studies worth checking out. Nokia’s origins of hip-hop, and Samsung’s zoomintosee.com.

1. the first is a “translation” of a global campaign for the china market from nokia. an ad that’s a documentary style look at mc farmer, a fictional chinese hip-hopper. more for those that can translate here. the campaign supports Nokia’s N-Series multimedia phones.
2. the second is a viral clip is from samsung, and a lead-in to their microsite zoomintosee.com that leads into product info for the G800 cameraphone, with cool piece of technology with a baddass 5 megapixels of picture goodness.

thanks to dino, craphammer, and punk for tipping me off to these. what I love about both examples is that they have a great sense of humor, interesting execution, and provoke a smile without the usual frat-boy antics. they have a cerebral quality and are fun to watch in a way that seems hard to come by in the US market. you could argue that it might not get much attention to go this route in the states, but with over 6 million hits for the samsung example on youtube, i think the case is closed on this one. kudos to Nokia and Samsung for letting zoomintosee and originsofhiphop fly.

Categories: case studiesTags: case studies, craphammer, nokia, originsofhiphop, punkplanning, samsung, viralvideo, zoomintosee