Consumer Generated….Tissue? MyKleenexTissue.com’s Branded Utility.

22 Jan
2008

Despite a downright disturbing URL, Kleenex launches an interesting and simple “branded utility” application online at mykleenextissue.com. Upload your picture and design your own box of Kleenex for only $4.95. Apparently shipping is a bit more pricey though.

Regardless of the price you can be sure that grandmothers, crafters, amateur photographers and those with weak immune systems are rejoicing. My only criticism is where is the Flickr co-sponsored media deal ala Stunning Nikon?

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Great promotion, just wish I could be a part of the team that get’s to screen politically incorrect submissions. Create your own custom box of Kleenex today at mykleenextissue.com.

2 Responses to Consumer Generated….Tissue? MyKleenexTissue.com’s Branded Utility.

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Rad Tollett

January 23rd, 2008 at 8:05 am

Great find! Up there with MyMuesli.

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Julie, writer surefirewealth.com

February 8th, 2008 at 12:14 am

It’s a tad odd, I must admit. Plus points for somehow finding ways to get people involved in the one product a lot of people take for granted. Tissue. I just want to know how successful this promo is. Did a lot of people participate? And is this just a one-time-deal for them? Ideas like this are great but I don’t really think they can be sustained for long

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