I can’t recall how I stumbled on this old post from Dino, but it seemed relevant coming out of the Connections Planning Conference several months back

Having spent a few months removed from the agency environment here’s a few thoughts and observations about this:

#1) Dinos map is spot on in terms of where people sit now.

#2) We all need to sit smack in the center of all, and be able to move back and forth between, else the art of planning becomes as useless as ideas that start with the 30 second spot.

#3) If we continue to cultivate the culture of elitist “emotional intelligentsia” we’re all dead in the water.

So let’s move a little quicker to embrace all aspects of branding and marketing , and  understand the “in the weeds” ideas (from SEO, to behavioral targeting, experiential, and database/infographics) as well as re-imagining  video and content strategy that seems to come more natural..  Otherwise, we’ll be left to the curb once google, RGA, and the stamen designs of the world create a new branding model that blows everyone out of the water.