experiencefreak.com

I’ve always been skeptical about whether a corporate blog can really make a difference to an organizations brand awareness. For sure it’s a good corporate relations move, and a must-to in order to maintain a dialogue in a real-time (if not potentially explosive) social media culture where brand backlash can erupt out of no where.

But is it also a meaningful way to extend your brand? Can it be done in an authentic, natural way? Nah.. I don’t…erm.. wait! holy crap!!!… look at this!!!!!!

Given most corporate blogs are a bit dry, mundane, or ludicrous, the typical “rules” of brand bloging sound like a public access/community college course, or a MBA lecture.

Not anymore. Hellooooo sexy:

Now of course when I say sexy, you might take it to mean fluff, advertising shallow, or a flashy packaged flog.

Not this example my friends: this is wired magazine, one.org, theweek sexy. With contributors from all walks of life including fashion, cultural bloggerati, journalism, hollywood, music, marketing, and more. With content that’s real, interesting and for a reason.

Brilliant AND meaningful. And of course true to Kenneth Cole’s brand purpose. Thank you Peter, for discovering and sharing.

Categories: case studies · new media · social change · social mediaTags: alan cumming, awearnessblog, brand blog, corporate blogging, corporate_relations, hyperempowered.com, kenneth cole, social media