..just when you thought Evil Stevie and friends might lose their marketing mojo, they create Apple Camp. I joke about the evil part (a reference to an earlier post), in fact I’d send my daughter if she was old enough. Sure beats sending her here or here.

a great experiential branding case study, even if its a bit borderline in marketing to the youngins. but i’m guessing the cultofmac peeps and other various fanboys won’t be shy in getting their kids in black turtlenecks and rimless glasses for their first day of camp..