I think you scratch at what I see as the core issue in this nicely done rant when you elevate it to Marty, Johnny and Donnie – it’s a people problem. More specifically, a demographic problem. I felt it while in the agency world, it’s more acute client-side (and seeing how the agency responds to old school thinking from clients).

What is needed are more young folk willing to continually, tirelessly, and – most important – AGGRESSIVELY push and prove why these new fangled digital thingys require adoption. Realize that the best way to get out of the 1 step fwd, 2 back cycle is to “…be the change you wish to see in the world.”

And, while Ghandi’s on the mind, lest we forget after being ignored and laughed at, the powers that be fight you – and then you win. The gloves are off, we’re in the fight, which means we’re really close to winning…