…the quick list of the merging web, all in one bite sized, tasty visual treat:

thanks to Brian Solis for co-design of the above, and Armano for the tip off.  Check out Brian’s latest post on the “state of social media” for some thoughtful and realistic views.  I’d been pondering a rant about supposed “experts” of the practice today, so it was refreshing to see such a well articulated update.  Excerpt follows with more thoughts to come:

Everyone is a Social Media Expert

You’re a purveyor of new media, but then again, so is everyone else it seems. So what are you going to do to rise above the fray while also delivering true, incontestable value to those you’re helping?

Are you an evangelist or a consultant?

Are you an extension of your company brand or are you an employee?

Are you a leader, follower, or are you meandering through your profession?

Are you confined to the role of a social marketer or do you represent something with longer-term value?

At the end of the day, everything that’s transpiring around us is actually improving the existing foundation for our business, from service to marketing to product development to sales to executive management, and everything in between.

Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty.

In every single case, it doesn’t just take an expert; it requires a champion to make an impact.

You are that champion.

enjoy the full story here.