an experience strategist's musings on how culture, technology and design drive innovation.
I’ve been ignoring most of the tonnage of “Top Predictions” lists dropping in the past few weeks, but this one from friends at CultureLab was a refreshing and insightful change of pace. Enjoy a look into youth/multicultural trends for 2009:
#1 Rockstar and Skater Hip Hop will continue to gain in popularity (Lil Wayne and Kanye respectively are the icons: watch for Charles Hamilton, The Knux, 88 Keys, Black Milk, and B.O.B)
#2 Classicism is the new racism
#3 The 90’s grunge era will influence in ‘09 as the 80’s did in ‘08
#4 Sneaker Brands to watch: Supras, adidas, Yums, and “Vulcanized” Shoes [See Images Below
#5 Streetwear brands to watch: Rowdy, KR3W, Volcom
#6 Twitter goes to the masses
#7 Classicism, Ethnicity, and Lifestage will creep into online social network choice: Facebook: older, more affluent and more educated, MySpace: younger, less affluent, Black and Hispanic skewing
#8 C.R.E.A.M., Wu-Tang’s mantra will ring very true in ’09, cash will be king!
#9 Creativity in digital hustle
#10 Prepaid Cell Phone service will explode as the economy continues to slump
#11 Smartphones as status symbols
#12 Rise of the Black and Hispanic geeks
#13 Asian pop culture will continue to grow in popularity
#14 Renaissance of creativity in business, politics, music, and entertainment: watch for new music genres, new art forms, new ideaologies, and new ways of film-making
#15 Low budget but creative aesthetic in fashion, film, and music, “Thrift Chic”
#16 The urban elegance movement flourishes, i.e. Obama, Diddy, Maxwell
#17 Big Government will be cool
#18 The role of narrative and storytelling will grow in all art forms and advertising/promotional outreach
#19 DIY- arts and crafts
#20 Common Craft-style “what is” and “how to” videos will become an increasingly popular resource for education of online applications and communities
original post here:
1 Response to Culture Lab’s MultiCultural Youth Trends
Kevin Waker
January 15th, 2010 at 12:22 pm
Andy!
You rock! I never knew you had posted this to your blogsite. Many thanks sir!! Looking forward to working on some BIG projects in 2010. We will win in 2010!!!