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Collected Wisdom
Transmedia Genius or Personal Intrusion? Prototype’s Facebook Connect.
3 Jun2009
In a creative spark of genius for movie/gaming biz, the launch for Activision’s new game “Prototype” includes a really interesting Facebook Connect integration that weaves you (or in this case me) into the story line.
You’ll have to experience it yourself here to really get it (pictures, family photos, words and profiles within are all me).
Check out the video capture below that demonstrates the whole experience from start to finish (agreeing to facebook connect, loading info, and movie start).
So…What’s your take?
Transmedia Genius or Personal Intrusion? from experience freak on Vimeo.
(original tip off to this campaign via Faris)
- In: futures|geekery|MEDIA CULTURE|spectacles
- Tags: Case Study, Transmedia
7 Responses to Transmedia Genius or Personal Intrusion? Prototype’s Facebook Connect.
Matt McDougall
June 3rd, 2009 at 10:22 am
That’s one of the cooler uses of FB Connect I’ve seen. Did it sell me on the game? No. But very cool nonetheless.
Jim Wilkerson
June 3rd, 2009 at 10:36 am
I think it’s cool as hell – I got a little goosebumpy seeing faces I know so seamlessly integrated. But if it had been my own kid’s face getting scribbled out, I might have had a more visceral, kicked-in-the-gut reaction.
Ivan Askwith
June 3rd, 2009 at 10:59 am
Interesting and well-executed integration of FB data, though I’m not sure I read it as a “transmedia” effort, per se, any more than any television or banner advertisement for an film or video game is transmedia. As far as a subtle and impactful use of available social data and media content, though… brilliant.
Also, for anyone who wants to try it for themselves, the link is here:
http://www.prototype-experience.com/
Kevin Walker
June 3rd, 2009 at 9:06 pm
This is amazing. I am blown away by the advancement gaming is making. Next year we may need to go to E3
Shane Starr
June 5th, 2009 at 10:30 pm
Love it. Perfect use of FB Connect.
funny you should ask » Bookmarks for June 3rd through June 4th
June 7th, 2009 at 11:05 am
[...] Transmedia Genius or Personal Intrusion? Prototype’s Facebook Connect. – Fuuuuuuuucking awesome! Dataportability at its best, so far. And in the experience sphere. [...]
Facebook Your Campaign « Eric Gonzalez
June 23rd, 2009 at 12:54 am
[...] I’ve read some of the other blogs covering Prototype, so I expected to see my own Facebook data. Imagine my surprise when a picture [...]