an experience strategist's musings on how culture, technology and design drive innovation.
Speaking at TED, Dan Pink presents interesting thoughts regarding business, incentives and the systems that businesses work within to motivate and reward people for productivity.
Taking notes from highly regarded social science, Dan highlights surprising historical facts that lead him to believe that 21st century businesses are fixated on the wrong rewards. And he adds that there’s a vast disconnect between how our leading businesses function and the mostly ignored conventional wisdom (confirmed by quantified human behavior research) from social science. These truths of social research point to the fact that monetary rewards might concentrate one’s focus and push you to a defined linear path, but it ultimately narrows your view of how to solve a problem.
“The assumptions of underlying protocols beneath our business practices, of how we motivate people and apply human resources around extrinsic motivators.. it’s for 20th century tasks, 20th century thinking.. not 21st century business.” [loosely quoted from Dan’s TED talk]:
A few thoughts on what this means for business, marketing and digital engagement:
See Dan’s full TED Video after the break.
UPDATE: More about science of motivation and productivity via Guy Kawasaki:
1) How leaving people alone makes them more productive and innovative http://adjix.com/3zba
2) More on Innovation at http://innovation.alltop.com/