Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment.

While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an entertainment property or brand.  And in my opinion it is a prime example of where digital branding is headed.

Get Serious: The Future Transmedia Branding from experience freak on Vimeo.

Check out the full details, outlining all the expansive elements here from 42 entertainment.

[via http://www.boredomisyourfault.com]

This is an incredibly difficult type of campaign to construct, concept and a “slow burn” to build up participation. But, it’s probably the best example I’ve seen to date (other than Nike+) that shows how immersive transmedia content, social media+community, advertising and interactive media can be the key pieces to build a brand in a fragmented media landscape.

..and remember this was created over 2 years ago.

download the case study here and a comprehensive outline of strategy here.