Comments on: Think Big: Marketing as Social Experience. http://experiencefreak.com/blog/2009/10/05/think-big-marketing-as-social-experience/ an experience strategist's musings on how culture, technology and design drives innovation. Wed, 04 Aug 2010 18:32:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave Evans http://experiencefreak.com/blog/2009/10/05/think-big-marketing-as-social-experience/comment-page-1/#comment-438 Dave Evans Tue, 06 Oct 2009 04:50:08 +0000 http://experiencefreak.com/blog/?p=940#comment-438 Right on, Andy. A couple of keys that you've brought out here: 1) Social media doesn't matter: people do. 2) Media isn't the solution: the experience is. Simply, what this all comes down to -- when you clear way the fixation over technology and terminology -- is that consumers are actually past being "fed up" with pushed messages. They aren't even listening anymore! Instead, they are participating with each other to share and learn based on *experience.* They welcome those marketers who choose to engage on these common ground, and skip (literally!) the rest. This is just an evolution of basic business, driven by a technology that has (finally, just now) connected people on a massive, nearly friction-free information platform (meaning, you can participate from your mobile phone, which has huge global implications as the voice web emerges, and "My Mom can (finally) do this." Forget the hype, forget the shiny stuff: If you run a business, connect marketing, operations, HR, ...with your customers. Directly. Engage them collaboratively and build/operate in the way that makes them happy. Far from new, that's pretty old. What's "new" is that businesses will actually have to operate this way now, and will see the direct benefits ($) of doing so. Yah, right on, Andy, as always. ;-) Right on, Andy.

A couple of keys that you’ve brought out here:
1) Social media doesn’t matter: people do.
2) Media isn’t the solution: the experience is.

Simply, what this all comes down to — when you clear way the fixation over technology and terminology — is that consumers are actually past being “fed up” with pushed messages. They aren’t even listening anymore!

Instead, they are participating with each other to share and learn based on *experience.* They welcome those marketers who choose to engage on these common ground, and skip (literally!) the rest. This is just an evolution of basic business, driven by a technology that has (finally, just now) connected people on a massive, nearly friction-free information platform (meaning, you can participate from your mobile phone, which has huge global implications as the voice web emerges, and “My Mom can (finally) do this.”

Forget the hype, forget the shiny stuff: If you run a business, connect marketing, operations, HR, …with your customers. Directly. Engage them collaboratively and build/operate in the way that makes them happy.

Far from new, that’s pretty old. What’s “new” is that businesses will actually have to operate this way now, and will see the direct benefits ($) of doing so.

Yah, right on, Andy, as always. ;-)

]]> By: Sam Ford http://experiencefreak.com/blog/2009/10/05/think-big-marketing-as-social-experience/comment-page-1/#comment-437 Sam Ford Tue, 06 Oct 2009 04:32:28 +0000 http://experiencefreak.com/blog/?p=940#comment-437 I'm in total agreement, Andy. I think we're singing from the same hymn book here. I had someone say to me recently that they didn't know how to talk to Millennials because today's youth are nothing like marketers in their 40s and 50s...Why? Because they use social media. I told them something they might find surprising: These "young'ns" are humans, too, and humans haven't actually changed all that much in the past couple of generations. Henry has written <a href="http://www.henryjenkins.org/2007/12/reconsidering_digital_immigran.html" rel="nofollow">in the past</a> about how uncomfortable he is with the supposed divide between "digital natives" and "digital immigrants," and I agree. If we see social media as completely disconnected from what came before, it is a disservice to the marketing profession, to academics, and to online communities. I’m in total agreement, Andy. I think we’re singing from the same hymn book here. I had someone say to me recently that they didn’t know how to talk to Millennials because today’s youth are nothing like marketers in their 40s and 50s…Why? Because they use social media. I told them something they might find surprising: These “young’ns” are humans, too, and humans haven’t actually changed all that much in the past couple of generations. Henry has written in the past about how uncomfortable he is with the supposed divide between “digital natives” and “digital immigrants,” and I agree. If we see social media as completely disconnected from what came before, it is a disservice to the marketing profession, to academics, and to online communities.

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