an experience strategist's musings on how culture, technology and design drive innovation.
If you’ve been to CES before, you already know it’s a glittering, gadgety onslaught of technology wonder (and to be honest) a hoard of electronic chest thumping. Throw in a tsunami of technology sales people, marketers, game geeks and aisles and aisles of mediocre third party accessory manufacturers you’ve suddenly ventured into strange land. A land where Best Buy has just taken over Times Square New Years Eve, moved it to Vegas while a porn conventionsets up next door. Welcome to 2012 International CES in all it’s sales glam, technology girth and corporate gimme.
Which of course is why it’s glooooorious to observe…
But it’s also why you need to do a little pre-work to make sure you’re not sucked into 4 miles of convention floor with several hours of iPad docking stations and 500 inch 3D plasma screen televisions.
Here’s a basic, but handy guide to the “big picture” of CES 2012 for those of you that head to the show.
Ipsos-IOTX Austin Futures Group and UPSTREAM Design Innovation teams take a look at this years 2012 International CES pre-show, with trend observations, technology examples and recommended panels and exhibits. Co-Authored by Andy Hunter, Paul Noble Campbell, Jerry Courtney & Jeff Mulhausen.