Archive for the ‘BRAND PLANNING’ Category

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NEW WORLD

11, Aug 2010

via whatconsumesme.com
an update of the XKCD classic

Posted via email from reeboot’s posterous

Surprise and Delight

14, Jul 2010

awesome.

Recombinant Culture

12, Jun 2010

… it must be star wars week ;)  what do you get when you borrow hip hop, english pop, electronica and futbol and fuse it together with a sci-fi classic? a great ad and a great example of how borrowing from several cultures and categories is simple awesome:

…more on recombinant culture from Faris.

Digital Fiction-Six to Start

20, Apr 2010

via aiga.org
Continuing my latest dive into design fiction, check out this collaboration between Penguin Book and Six To Start an experiential design firm in London. Perhaps a bit ahead of it’s time (launched in 2008) these stories used Google maps and other immersive online media, rolling out over the course of six weeks. [...]

Post-SXSW: Earn Your Badges #1.

30, Mar 2010

Post the geek-high,big expectations and critical commentary of SXSW 2010 I’d argue that it was all as it has ever been. Panel roulette, a mass of venture capitalist fervor, technologist obsessiveness, social marketing and advertising industry self focus, futurist observation and provoking thought-leader words of caution.  With all that there’s a lot to step [...]

Look Mom, I’m an Author.

22, Mar 2010

Well of one page at least ;)  I’m excited to be a part of The Age Of Conversation 3, a collective of thinking, commentary and humor centered around the future of people and marketing in a digitally enabled business landscape. The book will soon be available via Amazon and more importantly, all profits from the [...]

Privacy vs Publicity

17, Mar 2010

Danah Boyd’s Notes from SXSW 2010 Keynote: danah.org
Also thoughts on guard rail definitions for social network typologies here.

Posted via web from reeboot’s posterous

Think Big: Marketing as Social Experience.

5, Oct 2009

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program.   About what?  … social media of course.  It seems you can’t have a marketing, business or media conversation without social being front and center.
And while I’m very much a participant and [...]

Get Serious: Alternate Reality+Transmedia Brand Campaigns

27, Aug 2009

Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment.
While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an entertainment [...]


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