Archive for the ‘BRAND PLANNING’ Category

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Web Dimension

18, May 2011

[Repost from my entry at the openexchange.org.] Created by Google Creative Labs,”3 Dream’s In Black” is part art experiment, musical collaboration, part CGI video and breakthrough web coding assignment. Driving a culture of experimentation, all Googler’s are encouraged to pursue experiments both relatable and non-relatable to Google’s business. All to drive a passion of innovation. [...]

The Concerted Brand

12, May 2011

[Quote from Oscar Wilde.  As presented by Jeff Swystun of DDB in "Brand Consistency Redefined"] Recently,  A colleague asked me for some thoughts on “The Importance of Brand Consistency.”   I haven’t jumped down the branding philosophy rabbit hole in some time, but this topic is one that hits close to home.  Having bridged the world [...]

NEW WORLD

11, Aug 2010

via whatconsumesme.com an update of the XKCD classic Posted via email from reeboot’s posterous

Surprise and Delight

14, Jul 2010

awesome.

Recombinant Culture

12, Jun 2010

… it must be star wars week ;)  what do you get when you borrow hip hop, english pop, electronica and futbol and fuse it together with a sci-fi classic? a great ad and a great example of how borrowing from several cultures and categories is simple awesome: …more on recombinant culture from Faris.

Digital Fiction-Six to Start

20, Apr 2010

via aiga.org Continuing my latest dive into design fiction, check out this collaboration between Penguin Book and Six To Start an experiential design firm in London. Perhaps a bit ahead of it’s time (launched in 2008) these stories used Google maps and other immersive online media, rolling out over the course of six weeks. Very [...]

Post-SXSW: Earn Your Badges #1.

30, Mar 2010

Post the geek-high,big expectations and critical commentary of SXSW 2010 I’d argue that it was all as it has ever been. Panel roulette, a mass of venture capitalist fervor, technologist obsessiveness, social marketing and advertising industry self focus, futurist observation and provoking thought-leader words of caution.  With all that there’s a lot to step away [...]

Look Mom, I’m an Author.

22, Mar 2010

Well of one page at least ;)  I’m excited to be a part of The Age Of Conversation 3, a collective of thinking, commentary and humor centered around the future of people and marketing in a digitally enabled business landscape. The book will soon be available via Amazon and more importantly, all profits from the [...]

Privacy vs Publicity

17, Mar 2010

Danah Boyd’s Notes from SXSW 2010 Keynote: danah.org Also thoughts on guard rail definitions for social network typologies here. Posted via web from reeboot’s posterous


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