Archive for the ‘BRAND PLANNING’ Category

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Think Big: Marketing as Social Experience.

5, Oct 2009

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program.   About what?  … social media of course.  It seems you can’t have a marketing, business or media conversation without social being front and center.
And while I’m very much a participant and [...]

Get Serious: Alternate Reality+Transmedia Brand Campaigns

27, Aug 2009

Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment.
While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an entertainment [...]

Rethinking Motivation in 21st Century: Dan Pink

24, Aug 2009

Speaking at TED, Dan Pink presents interesting thoughts regarding business, incentives and the systems that businesses work within to motivate and reward people for productivity.
Taking notes from highly regarded social science, Dan highlights surprising historical facts that lead him to believe that 21st century businesses are fixated on the wrong rewards.  And he adds that [...]

Pantone Rainbow

24, Aug 2009

via illusion.scene360.com
[via scene360/psfk]

Posted via web from experiencefreak

Pentatonic Audience Participation

3, Aug 2009

Bobby channels TED at the World Science Festival..proving a lo-fi experience can be just as interactive as a digitally crafted one: (..imagine what you could do when combining the two into one brand spectacle)?

World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

Publishing Gets Its Game-On: Cutthroat Capitalism

31, Jul 2009

..you wouldn’t expect anything less from Wired Magazine.
Play Cuthroat Capitalism here.

[Shared by Len Kendall via Twitter]

Posted via email from experiencefreak

Get em while they’re Green.

20, May 2009

old news. I mentioned it last year.. and most of you know about it.  but it’s still simply genius (without the trip to the bar).

Why Japanese Interactive Work Rocks.

19, Mar 2009

It’s not your top 10 list, but it should be a little “off” shouldn’t it?  We’re talking about japanese-quirky web work ;)   Crackunit share’s his oneshow observations (w/ tip off courtesy of Eduard.)
1. The work is polite
2. The work isn’t driven by TV advertising
3. The work draws from a culture of games, comics and [...]


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