experiencefreak.com

..a new kind of political town hall:

..just when you thought Evil Stevie and friends might lose their marketing mojo, they create Apple Camp. I joke about the evil part (a reference to an earlier post), in fact I’d send my daughter if she was old enough. Sure beats sending her here or here.

a great experiential branding case study, even [...]

Nokia hits it out of the park (though that sports analogy doesn’t work so well for this EMEA-based brand campaign).
http://www.get-out-and-play.com/. Simply awesome.

PS: Don’t let your A.D.D. get the best of you. Spend a few seconds with the video, and you’ll get a surprise that’s well worth the wait. Thanks to AgencySpy.com [...]

Graffiti art is something of an obsession for trendwatchers, urban-observers and art-culture freaks. If you’ve seen the headers within this blog, or my flickr gallery you know I’m a guilty part.  So street art lovers, digital geeks..check this out.   Proving that digital convergence is more than a internet phenomenon, graffiti art hits a [...]

I’ve always been skeptical about whether a corporate blog can really make a difference to an organizations brand awareness. For sure it’s a good corporate relations move, and a must-to in order to maintain a dialogue in a real-time (if not potentially explosive) social media culture where brand backlash can erupt out of no [...]

Despite all the pent up geek-anger at the whole thing, looks like there’s as many folks entertained than really put off by it all.
Wired adds to the Comic Relief:

Ideacity gives us a post-report and simply thought Sarah was a bit blabby.
Wired/Underwire takes a nap during it all, but gives us another good toon.
Mashable gives [...]

Ben shares great insight into engaging with a younger audience, a somewhat trite thing to write in a blog post these days, but a truthfully tough thing for many to wrap their heads around. Preceding the Henry Jenkins keynote, Ben tips us off to many of Henry’s observations in what’s going on with youth [...]

This year should prove to be a roller coaster ride for online video, as content and platforms continue to explode. The acquisition of Maven Networks, the success of ABC’s online VOD service, ON-networks, Apple VOD, as well as the bumpy launches so far for Joost and Hulu are just a few examples.
While these start [...]

Despite a downright disturbing URL, Kleenex launches an interesting and simple “branded utility” application online at mykleenextissue.com. Upload your picture and design your own box of Kleenex for only $4.95. Apparently shipping is a bit more pricey though.
Regardless of the price you can be sure that grandmothers, crafters, amateur photographers and [...]

ugh, did I just say “viral video”. that’s a term I tried to discard awhile back, and was happy to do so as a plethora of not-so-compelling clips started to invade YouTube and other video sites. then I got wind of these two artful video/digital marketing case studies worth checking out. Nokia’s [...]