Archive for the ‘case studies’ Category

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Web Dimension

18, May 2011

[Repost from my entry at the openexchange.org.] Created by Google Creative Labs,”3 Dream’s In Black” is part art experiment, musical collaboration, part CGI video and breakthrough web coding assignment. Driving a culture of experimentation, all Googler’s are encouraged to pursue experiments both relatable and non-relatable to Google’s business. All to drive a passion of innovation. [...]

The Concerted Brand

12, May 2011

[Quote from Oscar Wilde.  As presented by Jeff Swystun of DDB in "Brand Consistency Redefined"] Recently,  A colleague asked me for some thoughts on “The Importance of Brand Consistency.”   I haven’t jumped down the branding philosophy rabbit hole in some time, but this topic is one that hits close to home.  Having bridged the world [...]

Recombinant Culture

12, Jun 2010

… it must be star wars week ;)  what do you get when you borrow hip hop, english pop, electronica and futbol and fuse it together with a sci-fi classic? a great ad and a great example of how borrowing from several cultures and categories is simple awesome: …more on recombinant culture from Faris.

Digital Fiction-Six to Start

20, Apr 2010

via aiga.org Continuing my latest dive into design fiction, check out this collaboration between Penguin Book and Six To Start an experiential design firm in London. Perhaps a bit ahead of it’s time (launched in 2008) these stories used Google maps and other immersive online media, rolling out over the course of six weeks. Very [...]

Think Big: Marketing as Social Experience.

5, Oct 2009

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program.   About what?  … social media of course.  It seems you can’t have a marketing, business or media conversation without social being front and center. And while I’m very much a participant [...]

Get Serious: Alternate Reality+Transmedia Brand Campaigns

27, Aug 2009

Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment. While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an [...]

Rethinking Motivation in 21st Century: Dan Pink

24, Aug 2009

Speaking at TED, Dan Pink presents interesting thoughts regarding business, incentives and the systems that businesses work within to motivate and reward people for productivity. Taking notes from highly regarded social science, Dan highlights surprising historical facts that lead him to believe that 21st century businesses are fixated on the wrong rewards.  And he adds [...]

Pantone Rainbow

24, Aug 2009

via illusion.scene360.com [via scene360/psfk] Posted via web from experiencefreak

Pentatonic Audience Participation

3, Aug 2009

Bobby channels TED at the World Science Festival..proving a lo-fi experience can be just as interactive as a digitally crafted one: (..imagine what you could do when combining the two into one brand spectacle)? World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

Publishing Gets Its Game-On: Cutthroat Capitalism

31, Jul 2009

..you wouldn’t expect anything less from Wired Magazine. Play Cuthroat Capitalism here. [Shared by Len Kendall via Twitter] Posted via email from experiencefreak


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