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www.huhcorp.com - a great parody, or ingenious marketing stunt?

The Marketing-Media Planning Kick Off:
(thanks to Gareth for showing this at CPC.)
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The Creative Director/Account Executive Blowout
(can you handle the truth?)
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Agency/Client Meeting - The PreProduction Call
(an oldie but goodie, not for weak hearted or [...]

Honestly, not trying to be the man on the corner with the “end is nigh” signs, but a flurry of articles and the Google Radio announcement seem to be a clear sign of what’s next. A huge opportunity (if not simply a “duh”) for some, and a scary overdue realization for others.
Check out IBM’s Institute [...]

 
I was talking to a fellow austinite tonight about the energetic, entrepreneurial, and borderline exhuburant atmosphere within our city when it comes to business, technology, and dare I say it the dreaded dot.bomb.
She led me to this pointed post by micro-persuasion about the state of things. It’s been a bit since I’ve perused [...]

In times of great flux like we now see with media, entertainment, and the advertising business there’s nothing I like to see more than debate, questioning of the status quo and comrades along with competitors hashing out the details of our future. This is what attracted me not only to the marketing communication biz a [...]

“This totally makes sense, but it goes
against EVERYTHING that I’ve been taught.”

….yup. For account planners, creatives, account and media this odd new marketing world and the concepts behind connections planning fly in-the-face of keep-it-simple creative strategy, repetition of the same message over-and-over, and a one way monologue that is traditional advertising. They more closely [...]

Friday’s Connections Planning Conference brought a notebook full of great thoughts, quotes and conversations. One quote, and actually one that wasn’t a original conference speaker line rather one that Gareth shared from a recent NYtimes piece, had me grinning from ear to ear.
In the NYtimes recently Trevor Edwards of Nike proclaimed; “We’re not in [...]

@ CPC conference, Ed Cotton ask…is branding the solution or the problem? Within our day to day, perhaps we need to step away from the brand onion now and again.  Maybe we all should be planning for good.