experiencefreak.com » tech

Virtual Grab

andyhunter — Tue, 27 Jul 2010 16:29:15 +0000

via psfk.com

Hmmm.. hello Darth Vader & LawnMower Man, this can’t be good for anyone.
[Via PSFK/Engadget]

Future predictions after the break:

Posted via email from reeboot’s posterous

Jedi Impact

andyhunter — Thu, 10 Jun 2010 15:19:53 +0000

via img117.imageshack.us

This is quite old, but one of my favorite infographics of all time from Wired Magazine. Tracing the technology lineage of the Star Wars films and the impact of Industrial Light and Magic’s breakthroughs on multimedia, film and interactive technology it’s really interesting to dig into.

Check out the fully interactive version on wired.com.

Posted via web from experiencefreak

Newstand of The Future

andyhunter — Wed, 24 Mar 2010 14:25:48 +0000

From SXSW Interactive, Cynergy presents a concept of the not so distant future: the digital newstand. Though the demo was relatively simplistic, you can see that people would be drawn to it’s tactile feel as if they were still browsing the newstand and able to flip through the digital pages:

Re-Imagining the Newstand from experience freak on Vimeo.

Digital Afterlife

andyhunter — Mon, 22 Mar 2010 17:36:11 +0000

via michaelbatistich.com

I’ve been thinking alot about this as of late… where will our digital selves reside after we are gone? And what kind of artifacts will be left behind for those viewing tens or hundreds of years from now? With the speed of content creation growing exponentially, it’s an interesting future to ponder.

Posted via web from reeboot’s posterous

Lo-Fi Energy Innovation

andyhunter — Thu, 18 Feb 2010 15:30:10 +0000

sometimes the most impactful innovations, come from the simplest of ideas (and with inspiration from the natural environment around you):

Outlet Regulator Video from conor klein on Vimeo.

[via bitchwhocodes]

Think Big: Marketing as Social Experience.

andyhunter — Mon, 05 Oct 2009 17:58:58 +0000

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program. About what? … social media of course. It seems you can’t have a marketing, business or media conversation without social being front and center.

And while I’m very much a participant and believer in social technologies and how they have impacted the business I work within.. I also approach it with a healthy degree of skepticism. Our own human tendency (and even more so with the marketing, advertising and tech crowd) is to seek a holy grail, chase the bright shiny object, and drink the Kool-Aid that drive’s the hype cycle. Social Media/Social Business is clearly that latest hype-center for all of our conversations. But it’s important.. question is how?

My hope was to bring a different point of view to the group, help them peek into the future and channel a bit of Henry Jenkins, Jane McGonigal, Marta Kagan, Russell Davies, Mark Earls and others as they think through social as the context to how they approach marketing.

The conversation revolved around a few simple thoughts:

This is not about technology, this is about people. Insight first, platform and content will follow.
“Media” (online property/platform) isn’t the solution. Building a social experience is.
Social experience require multiple mediums, venues and applications to make connections with people.
Ultimately, social media doesn’t matter. People do. Technology has broken barriers that require “marketing” to be a social experience, something people have always craved in one form or another. Creating stories and personal connection that engage people with a brand are ultimately where all this is headed – with a focus on experience design.
If you are going to be able to make any of this work.. you need a social currency.

The slideware for what was a fun, spirited and open conversation with a really smart group of future marketing leaders follows. Visual inspiration from Nike, HBO, Come Out & Play Festival as an addendum.

Think Big: A New Social Point Of View for Marketing.

View more documents from Andy Hunter.

Thanks to Wayne Hoyer and colleague Maury Giles for the opportunity, and to all the Marketing Fellows students for their participation, conversation and thinking during the session.

Rule of 3: Levels of Happiness for UX (and Brand) Design

andyhunter — Thu, 20 Aug 2009 21:05:57 +0000

Great framework for thinking about brand and UX design….via usabilitytestinghowto.blogspot.com

Three levels of happiness in user experience design

Mindfulness in design is about a pleasing awareness. In relationships, it can mean infatuation. It’s knowing that this is good, it makes me happy. It’s satisfying.

Flow from work done by MihalyCsikszentmihalyi, comes from immersion, absorption, the beta waves rocking the brain so you forget about the task you’re doing to become one with what is happening. There’s no time between tool time and goal time.

Meaning comes from a feeling of fellowship, contributing, and making the world a better place. As I say, I didn’t make this up. Most of these ideas come from Martin Seligman, with help from Don Norman, and Stuart Brown. (Read to the end of the newsletter for links to sources from them that inspired me). It occurred to me after studying them and watching users perform with designs, that there was a connection there.

Posted via web

Virtual Drawing in a Third Dimension

andyhunter — Wed, 19 Aug 2009 22:12:31 +0000

http://bit.ly/DQeAU

3 Life Interfaces For The Future.

andyhunter — Tue, 16 Jun 2009 15:54:45 +0000

your participative, dimensional & social internet

Aurora (Part 1) from Adaptive Path on Vimeo.

your augmented reality & digital utility

your extended memory & blended reality

World Builder from Bruce Branit on Vimeo.

Why Japanese Interactive Work Rocks.

andyhunter — Thu, 19 Mar 2009 14:00:19 +0000

It’s not your top 10 list, but it should be a little “off” shouldn’t it? We’re talking about japanese-quirky web work ;) Crackunit share’s his oneshow observations (w/ tip off courtesy of Eduard.)

1. The work is polite

2. The work isn’t driven by TV advertising

3. The work draws from a culture of games, comics and technology

4. Advanced mobile and blogging cultures

5. Distribution

6. Craft

7. Some of it is a bit strange

8. Japaneseness

9. They’re having fun with it

Downside? Their stuff can take a very long time to load outside of Japan.

Full explanation and case studies from laintait—–> here.