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Urban observations, technology fetishes, and media cultures with a marketing point-of-view.

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Entries Tagged as 'new media'

Authentic Marketing ala Micro-Interactions

July 16th, 2008 No Comments

Great new presentation from David Armano, combining many of the elements we all talk about: the “purchase funnel” (or lack thereof), authentic brand engagement, brand utility, social media, etc etc etc. All packaged up for us and dressed up with a bow.
It’s like x-mas in July. Thanks David.

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Video Programming Goes Social, TV Just Gets Old.

July 10th, 2008 No Comments

apparently the median age of a tv viewer is hitting a whopping 50. sucks to be a broadcast exec eh?

thanks as usual piers. great info-graphic courtesy of christian science monitor.

→ No CommentsCategories: Guilty Pleasures · Uncategorized · connections planning · industryisms · media cultures · new media · online inspiration · social mediaTags:

Online Search(ing): Your Mom

July 10th, 2008 No Comments

I’ve been doing some work with these guys, www.onnetworks.com, and by far this is my favorite episode. Classic. Check out searchinusa, a funny show. Think “best day ever” for search.

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Twitter Eulogy: RIP George Carlin

June 23rd, 2008 No Comments

in the wake of George Carlin’s death, the twittersphere has dialed up in “tribute” to Carlin, similiar to the the dialogue that hit when Tim Russert died. though it started as a simple, and frankly confusing app for me (i didnt see much big picture application for it) Twitter continues to amaze in how [...]

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Fair & Balanced Facebook News Flash

June 20th, 2008 No Comments

Facebook is little more than “….a directory. They’ve not monetized as well as us…. they’ve done a great job of being the flavor of the month the last six months of last year.”

wow. thanks for the newsflash rupert. is that fair and balanced reporting? or just a little lesson learned from [...]

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TwIDter: What kind of twitter are you?

May 2nd, 2008 No Comments

so now that i’ve expanded my twitter roster a bit, i’m noticing all kinds of twitter-heads. from a simple “what are you doing”, people have moved on to use the platform in several different ways.
here’s an unstable (literally and figuratively) sample size-up of twitter user segments:
twIDsmentation:
twiIDsters: revealing, unfiltered, if not sometimes scary personal headlines
twurps: [...]

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Have your video cake, and eat some gaming too: Nokia Get-Out-And-Play.com

April 28th, 2008 No Comments

Nokia hits it out of the park (though that sports analogy doesn’t work so well for this EMEA-based brand campaign).
http://www.get-out-and-play.com/. Simply awesome.

PS: Don’t let your A.D.D. get the best of you. Spend a few seconds with the video, and you’ll get a surprise that’s well worth the wait. Thanks to AgencySpy.com [...]

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The Info Design List

April 22nd, 2008 No Comments

Need a break from your obsessive UE mapping? Have you created a cubicle-alter to Tufte? Looking for some info-design pron? Don’t fret, we’ve got you covered with these links to some of the best data visualization/info design resources on the web:
 
Visual Complexity
Digital Roam Digital Roam Blog
Infosthetics
Mashable
Smashing Mag
Princeton Infographics
InfoDesign.org
Luke [...]

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We Will iRock You. The iPhone Guitar Hero.

March 21st, 2008 No Comments

.. no this is not Guitar Hero, the mobile phone edition.  Part Make magazine hackery, part Robert Moog, this rocks:

http://www.youtube.com/watch?v=NqNwUqNvGuA

thanks Christine.
(Note: makes you wonder if steve jobs should embrace open source a bit more and get out of his AT&T locked phone sillyness eh?)

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“Corporate” Blogging is Sexy: Kenneth Cole

March 19th, 2008 No Comments

I’ve always been skeptical about whether a corporate blog can really make a difference to an organizations brand awareness. For sure it’s a good corporate relations move, and a must-to in order to maintain a dialogue in a real-time (if not potentially explosive) social media culture where brand backlash can erupt out of no [...]

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