Archive for the ‘social media’ Category

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Think Big: Marketing as Social Experience.

5, Oct 2009

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program.   About what?  … social media of course.  It seems you can’t have a marketing, business or media conversation without social being front and center.
And while I’m very much a participant and [...]

Get Serious: Alternate Reality+Transmedia Brand Campaigns

27, Aug 2009

Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment.
While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an entertainment [...]

Rethinking Motivation in 21st Century: Dan Pink

24, Aug 2009

Speaking at TED, Dan Pink presents interesting thoughts regarding business, incentives and the systems that businesses work within to motivate and reward people for productivity.
Taking notes from highly regarded social science, Dan highlights surprising historical facts that lead him to believe that 21st century businesses are fixated on the wrong rewards.  And he adds that [...]

Pentatonic Audience Participation

3, Aug 2009

Bobby channels TED at the World Science Festival..proving a lo-fi experience can be just as interactive as a digitally crafted one: (..imagine what you could do when combining the two into one brand spectacle)?

World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

Social Media Blah, and Blahdy Blah

29, May 2009

… the social media echo chamber is driving me batty at the moment.  but despite all that ;) this is pretty good stuff:

Make social media a capability not a campaign:
View more OpenOffice presentations from dirkshaw.

my only beef would be the title.. “making social media a capability”.. ugh, sounds like another silo to me even if [...]

Why Japanese Interactive Work Rocks.

19, Mar 2009

It’s not your top 10 list, but it should be a little “off” shouldn’t it?  We’re talking about japanese-quirky web work ;)   Crackunit share’s his oneshow observations (w/ tip off courtesy of Eduard.)
1. The work is polite
2. The work isn’t driven by TV advertising
3. The work draws from a culture of games, comics and [...]

Zeus Jones: Phizzpop Austin “Use More” Program.

17, Mar 2009

Amazing work by creative marketing agency Zeus Jones at SXSW interactive 2009.  I’ve pitched work in this vein before but not nearly as surprising in positioning, inventive in UI and all around perfectly put together. Not to mention they built it out in demo!  I’d be very excited to see the City of Austin implement.

Zeus [...]

Slideshare of the Day: What the F*ck is Social Media.

10, Mar 2009

ah, yes. it appears I’m doing more aggregation these day’s than bringing deep thoughts to the table, but here’s another great piece from the planner-blogosphere. topic this time. social media.. what the f*ck?

What The F**K is Social Media?
View more presentations from Marta Kagan.

One of the more engaging, data-factoid driven and amusing social media [...]

Your 2009 Reality Check

6, Jan 2009

courtesy of jonathan harris, creative review UK, and tipped off by bbhlabs.

“First and foremost, think before you speak to make sure you are speaking with good purpose. Glib talk disrespects others. Breezy self-disclosure disrespects yourself. So many people feel compelled to give voice to any passing feeling, thought or impression they have. They randomly dump [...]


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