You rock! I never knew you had posted this to your blogsite. Many thanks sir!! Looking forward to working on some BIG projects in 2010. We will win in 2010!!!

A couple of keys that you’ve brought out here:
1) Social media doesn’t matter: people do.
2) Media isn’t the solution: the experience is.

Simply, what this all comes down to — when you clear way the fixation over technology and terminology — is that consumers are actually past being “fed up” with pushed messages. They aren’t even listening anymore!

Instead, they are participating with each other to share and learn based on *experience.* They welcome those marketers who choose to engage on these common ground, and skip (literally!) the rest. This is just an evolution of basic business, driven by a technology that has (finally, just now) connected people on a massive, nearly friction-free information platform (meaning, you can participate from your mobile phone, which has huge global implications as the voice web emerges, and “My Mom can (finally) do this.”

Forget the hype, forget the shiny stuff: If you run a business, connect marketing, operations, HR, …with your customers. Directly. Engage them collaboratively and build/operate in the way that makes them happy.

Far from new, that’s pretty old. What’s “new” is that businesses will actually have to operate this way now, and will see the direct benefits ($) of doing so.

Yah, right on, Andy, as always. ;-)