Posts Tagged ‘connections planning’

Brand Interactions vs. Agency Insularity: Armano Speaks.

23, Apr 2008

I usually don’t do the old cut and paste on trade articles, but this one is a keeper. From David Armano’s Brand Interactions are Our Future.. But Are Interaction Designers Part of Our Agency?, this piece is telling and also a great summary of why I left my day job to go it alone [...]

The Holy Grail of Connections Planning.

30, Nov 2007

Connection planning has a lot of variations or interpretations these days. It’s a term that seems to be thrown around in multiple forms, as a new type of media planner, a rising spin-off and partner to account planning, or a hybrid evolution of strategic planning that combines all of the above. I tend [...]


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