Posts Tagged ‘Transmedia’

Think Big: Marketing as Social Experience.

5, Oct 2009

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program.   About what?  … social media of course.  It seems you can’t have a marketing, business or media conversation without social being front and center.
And while I’m very much a participant and [...]

Get Serious: Alternate Reality+Transmedia Brand Campaigns

27, Aug 2009

Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment.
While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an entertainment [...]

Transmedia Genius or Personal Intrusion? Prototype’s Facebook Connect.

3, Jun 2009

In a creative spark of genius for movie/gaming biz, the launch for Activision’s new game “Prototype” includes a really interesting Facebook Connect integration that weaves you (or in this case me) into the story line.
You’ll have to experience it yourself here to really get it (pictures, family photos, words and profiles within are all me).
Check [...]


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