Posts Tagged ‘Transmedia’

The Concerted Brand

12, May 2011

[Quote from Oscar Wilde.  As presented by Jeff Swystun of DDB in "Brand Consistency Redefined"] Recently,  A colleague asked me for some thoughts on “The Importance of Brand Consistency.”   I haven’t jumped down the branding philosophy rabbit hole in some time, but this topic is one that hits close to home.  Having bridged the world [...]

Digital Fiction-Six to Start

20, Apr 2010

via aiga.org Continuing my latest dive into design fiction, check out this collaboration between Penguin Book and Six To Start an experiential design firm in London. Perhaps a bit ahead of it’s time (launched in 2008) these stories used Google maps and other immersive online media, rolling out over the course of six weeks. Very [...]

Post-SXSW: Earn Your Badges #1.

30, Mar 2010

Post the geek-high,big expectations and critical commentary of SXSW 2010 I’d argue that it was all as it has ever been. Panel roulette, a mass of venture capitalist fervor, technologist obsessiveness, social marketing and advertising industry self focus, futurist observation and provoking thought-leader words of caution.  With all that there’s a lot to step away [...]

Think Big: Marketing as Social Experience.

5, Oct 2009

This past week, I had the chance to speak at the University of Texas, McComb’s School of Business “Marketing Fellows” Customer Strategy program.   About what?  … social media of course.  It seems you can’t have a marketing, business or media conversation without social being front and center. And while I’m very much a participant [...]

Get Serious: Alternate Reality+Transmedia Brand Campaigns

27, Aug 2009

Just bumped into this full case study today while pulling together a presentation and had to share… The Dark Knight “Why So Serious” campaign by 42 Entertainment. While this isn’t new news, it’s an example I’ve used many times to show the depth that online media, social engagement and intrigue can take to promote an [...]

Transmedia Genius or Personal Intrusion? Prototype’s Facebook Connect.

3, Jun 2009

In a creative spark of genius for movie/gaming biz, the launch for Activision’s new game “Prototype” includes a really interesting Facebook Connect integration that weaves you (or in this case me) into the story line. You’ll have to experience it yourself here to really get it (pictures, family photos, words and profiles within are all [...]


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